Ideas for Small Business Saturday: Boosting Local Economy

If you run a small business and want to know some helpful tips, this blog provides some essential tips. Read on to know!
Ideas for Small Business Saturday: Boosting Local Economy
What is Small Business Saturday? This concept was first introduced by American Express in 2010. It was their first step toward putting small businesses in the spotlight during the recession that occurred in 2008. In 2011, the US Senate passed the official bill to support this idea and expanded it to all 50 states. Today, Small Business Saturday has become an annual event where people are encouraged to buy from local businesses.
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More than 50% of the American population has claimed that they shop from small businesses to help and support local economies. Here are some Small Business Saturday ideas you need to know to make the day a success.

This event takes place every November and it presents a great opportunity for small businesses to increase their sales during the holiday seasons. falls right between Black Friday and Cyber Monday. Talk about shopping during the holiday season! However, Black Friday and Cyber Monday are well-known shopping phenomenons and they are done by big retailers who have already established themselves. Small Business Saturday 2022 is all about focusing on people who have small businesses.

If you run a small business and want to know some helpful tips, read along and find out some essential tips while participating in this annual event:

Let Everyone Know That You Are Participating

Take advantage of Small Business Saturday’s hype and popularity. Let everyone know you are participating by posting it on all your social media handles. Use relevant and popular hashtags like #ShopSmall and #SmallBusinessSaturday. Your website needs to be updated on this as well. This will help your customers know that you are participating in this event. 

See also about: Calling all entrepreneurs: How to start your own business

Put Up Small Business Saturday Offers

Since all the small businesses will be participating in this event, you need to act smart and stand out among others. Put up exciting offers that will lure your customers in. Here are some offer ideas you can use:

  • Go for the classic Buy one get one free deal
  • If they shop during the same day, offer additional discounts 
  • Create holiday gifts out of products 
  • Offer a free gift with any purchase
  • Run limited-offers ads all over your social media platforms 

Work With a Local Influencer

Influencers are gaining popularity thanks to TikTok and Instagram. Reach out to any of the famous influencers and ask them to promote your brand. Send them a package and they can advertise your products to their followers on YouTube and other social media platforms. 

you may also like: How to Support Small Business Saturday

Create a Short-Form Video Content 

Short-form video contents gain massive traffic on sites like Instagram and TikTok. If you don’t want to work with an influencer, you can create a bite-sized video on your own and upload it on Instagram. Make it creative and funny to attract more audience and don’t forget to use important hashtags.

Send Out an Email Series

Email marketing will be very beneficial because it directly lands in their inbox. Make some templates that have all the information you want to give out. The first one can be an announcement email. Then, you can create another template that talks about how it’s important to support local businesses. When the Small Business Saturday sale is nearing, you can send an email that talks about your business and the offers you are providing. The last email can be a gentle reminder on the same day as the event.

Run Online Ads 

People use Facebook and Instagram every single day. If you have a bit of a marketing budget, then you can use it to run ads online. Display all the elements in the ad creatively and let the audience know about your discounts.

See also about: Small Business Saturday: How to support your favorite local retailer

Partner With Another Small Business

You can also partner up with another small business and both of you can invest some money to run ads on Facebook and create a short-form advertisement video together. You can promote each other and grow together. This will help both your businesses gain new audiences and increase your chances of selling more products.

Reach out to local retailers if they would like to hand out your templates to customers. You can also host an Instagram giveaway because it will put your brand in the spotlight. Ask your friends and family to encourage and shop on Small Business Saturday and share their ideas as well. With the help of these strategies and tips, you can make this year’s Small Business Saturday a huge success. 

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Simra Sadaf

Simra Sadaf

A lover of all things literature, Simra Sadaf does content writing for a living. When she is not writing, she is eating cakes, petting stray cats and walking on sunny beaches waiting for the sun to set.

This page is purely informational. Beem does not provide financial, legal or accounting advice. This article has been prepared for informational purposes only. It is not intended to provide financial, legal or accounting advice and should not be relied on for the same. Please consult your own financial, legal and accounting advisors before engaging in any transactions.

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