After looking into Gen Z holiday spending trends in 2023, we decided to zoom out this year and bring millennials into the mix — surveying 700 young Americans aged 17-43 on their holiday spending, budgeting, and gift giving.
Is Buy Now, Pay Later (BNPL) becoming a preferred form of payment to afford holiday gifts? Are holiday PR unboxings and influencer hauls actually helping people get gift ideas? Would young Americans consider foregoing their Netflix subscription to avoid holiday debt? Read on to find out.
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