Why Intuit is killing Mint? How much money did the budget app make
Intuit is shutting down Mint, a popular budgeting app, on January 1, 2024.
Mint was a personal finance app with expense tracking and budget creation features.
Mint’s closure can be linked to Intuit's consolidation of personal finance and focus on Credit Karma.
Reasons for Mint's shutdown include financial viability, technical debt, and a competitive landscape.
Closing Mint may align with Intuit's goals to concentrate resources on more profitable products.
The decision underscores the challenges in software development and product management.
Mint's closure reflects the need for products to evolve with changing markets to remain sustainable.
Despite user disappointment, Intuit's decision is driven by the pursuit of long-term business success.
Intuit’s revenue for the twelve months ending July 31, 2023, was $14.368 billion.
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