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Copywriting can be a great side hustle for everyone, including those who have busy schedules and want to earn some money. The demand for copywriters is increasing due to a rise in online businesses in 2024. A copywriter makes $66,133 annually, according to an Indeed study. Without much ado, let’s get started on how to start a copywriting side hustle.
Why? Because, everyone is welcome in copywriting. The field is diverse and makes it possible for you to work from anywhere, anytime. In this blog, you’ll learn how to start a successful copywriting business. From the basics to finding clients and building a portfolio, turn your writing skills into profit.
What is Copywriting? An Overview
Copywriting is the art of writing texts that prompt actions. For example, it can urge someone to click a link, sign up, or buy something. It’s vital in marketing and advertising. It shapes how people view a product or service. Copywriters create content for websites, ads, emails, brochures, and more.
How to Start a Copywriting Side Hustle: The Benefits
- Low Startup Costs: Begin practicing copywriting today using only a computer and internet connection. There are no great expenses or cumbersome installations to be done.
- Work Remotely: Write from anywhere with the internet, whether at home, in a café, or on the move.
- Creative Outlet: Use creativity in writing. Work on blogs, ads, descriptions, or emails. It keeps things interesting.
- Diverse Job Opportunities: Every business needs good content. This opens up various niches. Pick what matches your interests.
Essential Skills for Successful Copywriting
- Strong Writing Skills: A good copywriter needs perfect grammar, spelling, and structure. Clearly and briefly conveying ideas is key.
- Understanding of Target Audience: It is vital to know the audience’s needs and problems. This knowledge helps create relevant, convincing copy.
- Creativity and Originality: Copywriters should be creative and come up with new ideas. This makes the message pop in a crowded market.
- SEO Knowledge: Basic SEO skills are crucial for online writing. Knowing how to use keywords boosts search visibility. Well-optimized copy increases traffic and extends reach.
How to Start a Copywriting Side Hustle: Build a Portfolio
Creating a portfolio is key for starting a copywriting side hustle. Even without clients, you can showcase your skills. First, pick your desired industries. Then, create mock projects like product descriptions, blog posts, or newsletters. As you gain clients, add these projects. Aim for variety to show your range. You can host your portfolio on a website, Contently, or Medium.
Finding Your First Clients: Where to Look
Getting your first clients isn’t easy, but there is certainly more than one way around it. Let’s look at some of them.
- Freelance Marketplaces: They connect you with global clients. To stand out, create a strong profile and offer low initial prices. Over time, good reviews will bring more clients and better pay.
- Social Media Platforms: Show your work on LinkedIn, Instagram, and Facebook. Join groups and engage to build connections. Regular posts can draw clients.
- Cold Outreach via Email or Calls: Contact businesses or individuals who could benefit from your services. A personalized message can spark interest. While some may decline, being persistent and professional often pays off.
- Job Boards and Classifieds: Websites like Craigslist, ProBlogger, or PeoplePerHour list freelance jobs. Regularly check for opportunities that match your skills.
Setting Your Rates: Pricing Strategies for Beginners
Setting your rates as a beginner can be tough. However, a good pricing strategy ensures fair earnings and attracts clients. Start by considering your skills, market rates, and the value you offer. Check what similar professionals charge. Set your rates slightly lower to stay competitive.
Initially, lower rates can help you gain experience and attract clients. Yet, raise your rates as your portfolio and skills improve. Include time for revisions, client chats, and research in your pricing. A starting rate of $10–$15 is common for freelancers. Adjust it as you gain experience. This helps see if your pricing matches the effort. Don’t hesitate to raise your rates as you improve.
Tips for Balancing Copywriting with Other Commitments
- Set Work Hours: Define specific times for copywriting. This keeps it separate from your job and personal life.
- Organize Tasks: Prioritize by deadlines. Break projects into smaller tasks. This helps you stay focused.
- Automate Tasks: Use tools for invoicing and scheduling. This saves time for writing and boosts efficiency.
Common Mistakes to Avoid in Copywriting
- Ignoring your Audience: A big mistake is not knowing your audience. Understand their age, interests, problems, and wants. This makes your writing more engaging.
- Ignoring the Call to Action (CTA): A clear, strong CTA is vital. It guides actions like buying, signing up, or downloading.
- Failing to Edit: Always edit and proofread for grammar, clarity, and flow before submission.
- Ignoring SEO: Use search engine optimization best practices to boost visibility. Research keywords and use them naturally. This attracts more traffic and extends reach.
Tools and Software to Enhance Your Copywriting
- Hemingway Editor: This free tool simplifies writing. It highlights complex sentences and hard-to-read parts, and a color code shows readability.
- Google Keyword Planner: This free tool finds keywords to boost search engine rankings. It shows popular search terms, helping you target your audience.
- Answer the Public: It generates question-based keywords. This tool shows what people search for, helping you create relevant content.
- Copyscape: It checks for plagiarism. This tool ensures your writing is original. It protects your reputation.
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Conclusion
Starting a copywriting side hustle is rewarding and flexible. It offers creative opportunities and the chance to grow financially. Whether you have a full-time job or are aiming for a new career, copywriting is in demand. It can lead you to various industries. With the right strategy, portfolio, and mindset, success is possible.
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FAQs for How to Start a Copywriting Side Hustle
How much can you realistically make as a copywriter?
Beginner copywriters usually earn $20 to $50 per hour, based on niche and task. Beginners can provide their services as freelancers using Upwork or Fiverr to get clients. In contrast, experienced ones can charge over $100 per hour. Their income depends on client count, project complexity, and skill level.
What are the biggest challenges of starting a copywriting side hustle?
Common challenges are finding steady clients, managing time, and setting competitive rates. It’s tough to balance a side hustle with other commitments, and tight deadlines on multiple projects make it even harder.
How do you find clients as a new copywriter?
New copywriters can find clients on Upwork and Fiverr. They can also network on LinkedIn or approach local businesses. Creating a portfolio with samples showcases your skills. Networking and referrals are vital for growth.